Following a recent re-brand, the college required design assets and a social media strategy along with strategy implementation.
WEBSITE AND SOCIAL MEDIA ASSETS
Created multiple generic / campaign focused website banners and uploaded onto the WordPress website platform.
Designed social media assets (headers and visual content) promoting specific campaigns and to support strategy.
BROCHURE AND LEAFLET DESIGN
Designed brochures and information leaflets for college students, prospective students and parents/guardians.
All assets were designed to reflect the college's new branding.
SOCIAL MEDIA STRATEGIES & MANAGEMENT
Created and implemented Twitter and Facebook accounts, a policy and a social media strategy.
The strategy, focused on increasing student engagement, included market research, brand positioning, content creation and KPIs.