Funeral Industry Social Media Tips
Funeral Directors always find the right words to say, however, it’s not uncommon to find yourself ‘tongue-tied’ when it comes to communicating through social media. Funeral industry social media management (yes it’s a mouthful!) can drastically improve your business, helping you leap ahead of your competitors.
Many funeral homes don’t invest in social media as a marketing tool - we recommend reviewing your funeral home social media activities. With people spending more than an hour and a half on social media a day, you may be missing out on key opportunities to increase market share, new business and brand awareness (read our tips for great brand marketing).
In the meantime, here are our top tips for funeral industry social media management…
Create real social connections
Communicating through social media doesn’t have to be impersonal. Online connections can be just as strong and meaningful as face-to-face, and supports relationships that already exist. It allows you and your clients to express and communicate in a way that can’t always be achieved face-to-face, on the telephone or via email.
Adopting a more familiar and personal tone will enable followers to find you relatable, open and approachable. Not only will this encourage engagement, it will also increase referrals, trust and brand loyalty.
Be a social butterfly
Social media is an amazing tool - it presents an opportunity to showcase your personality and create emotional connections with your audience. It’s crucial they know you are a service for people, run by people and not an unknown ‘daunting’’ service.
Remember, much of your client base will use social media as their ‘‘go to’ method of communication these days. 3.5 billion people use social media networks, that’s 42% of the current population. So it’s important you are available at the right time, and present on the right platforms.
Be there every step of the way
It’s all too often after the funeral, the loved ones lose contact with the funeral home - change this and incorporate engaging aftercare content and social media activity into your marketing plan.
This will enable you to connect with a large audience with targeted information in a short space of time. It’ll also encourage word-of-mouth promotion in the form of reviews and recommendations. And with 72% of consumers holding back from purchasing without reading reviews, this is a sure way to increase new business.
Consistency is key
Don’t pull a Houdini. Once you embark on your shiny new funeral home social media plan, you’ll generate brand awareness within your community and build trust for your services and expertise. Your audience will become comforted by your consistent presence which will encourage them to interact with you (positive word of mouth = sparkling reputation). So, now you’ve built these relationships, it’s important to stay consistent and further develop your connection.
Funeral industry social media management is a necessity in this day an age, especially if you want to engage with millennials, generate new business and excel in the funeral industry. starlight.marketing are always here to lend a helping hand to support your social media management, letting you take care of the day job of supporting others.